La Crosse, WI...
Pillows for every body, for just about every part of the body and for every purpose (including sleeping) are featured in "The Great Big Pillow Book," the first catalog devoted exclusively to pillows -- and nothing but pillows -- in the 87-year history of The Company Store, of La Crosse, Wisconsin, America's largest direct retailer of down sleep and comfort products. The potpourri of pillows includes:

• Big, luxurious pillows that relax and align your neck and spine to help you fall asleep quickly, sleep through the night and awake refreshed.
• Specialty pillows designed for traveling, reading, snore-stopping, preventing facial wrinkles, easing aching backs and for just relaxing.
• Pillows as long and wide as your mattress and pillows designed for your neck. Maternity pillows. Six-foot circular pillows for your children to play on. Even plump pillow-beds for your pet. And accent pillows (including boudoir, square, round and bolsters), meant to be piled on a bed or sofa.

For a free copy of the "Great Big Pillow Book," call The Company Store's toll-free number: 1-800-285-3696.

The pillows, made in The Company Store's La Crosse, Wisconsin factory using the finest materials, include:

• Bed rest pillow, with back and arm support for watching TV, reading or studying in bed -- and a companion knee wedge pillow to ease the strain on your back by elevating and supporting your knees.
• Down facial pillow. Supports your face as you sleep, while eliminating wrinkle-producing pressure against your cheeks.
• Large (16x20") goose down travel pillow. It fits easily inside your carry-on bag, when rolled and secured with attached ties. Unroll it and the European polar white goose down puffs the pillow back into sleep-inducing shape.
• The pillow dreams are made of: The Company Store's half and half pillow. Two distinct firmnesses in one unique pillow. Exclusive design features a baffled wall at inner center separating the soft down on one side -- and the firm feathers on the other.
• Featherbeds. Sleeping on a featherbed is like sleeping on a giant pillow as long and wide as your mattress. It gives you luxurious total-body support you can't get from any mattress. The fluffy feather and down fill eases the pressure on your joints and springs back into shape to envelop you in cloudlike comfort, no matter which way you turn. Available in twin, full, queen and king sizes.
• Snore-stopper pillow: Three baffled sections containing down in the outer portions and firmer feathers in the middle -- to position your head naturally and help reduce snoring.
• Back-bracer pillow. Turns every chair into an easy chair. Fits snugly in the small of your back to align spine and ease aches. Firm support helps soothe troubled backs.
• Lounge-A-Round Pillow. Nearly six-feet in diameter, it instantly turns any floor into an incredibly soft and comfortable children's play-and-rest center.
• Pet beds. Round or rectangular. Small, medium and large. Maximum comfort for those cuddly best friends.

And what if you can't find the pillow of your dreams among the hundreds of choices in the catalog? Nothing to lose sleep over: The Company Store's Custom Shop's skilled seamstresses (they love challenges) will create one to your specifications, and deliver it to your door.

The Company Store, located in La Crosse, Wisconsin, is a major home furnishings and home fashions catalog company, and manufacturer of quality down products, which it markets, along with related brand-name products, through direct mail and the Internet www.thecompanystore.com. The Company Store is a division of Hanover Direct, Inc., a leading specialty direct marketer of home furnishings.

Note to editors :
To speak with a Company Store pillow-comfort expert or for information on The Company Store's pillows and other sleep and comfort products, please contact Connie Carlson of The Company Store at (608) 785--1400, or Sanford Teller of Sanford Teller Communications at (212) 717-0332. For information on Hanover Direct, please contact Paula Zwerdling, of AGG International, at (212) 869-8230.

CONTACT:
AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

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