La Crosse, WI - July 26,1999...And they even make pillows for sleeping! There are scores of innovative and unusual pillows in the new catalog of quality sleep and specialty pillows from The Company Store, of La Crosse, Wisconsin, leading manufacturers and marketers of sleep-comfort products, including down comforters, pillows and featherbeds:

• Pillows for reading and working. Maternity pillows and play pillows for kids. Pillows to reduce snoring and pillows to avoid facial wrinkles. Pillows for pets. Pillows for the bedroom, pillows for the office, pillows for the bath tub. And colorful decorative pillows to add accents of beauty throughout the home.
• The Company Store's "Pillow Source Book" also offers hundreds of pillow combinations, along with sleep-comfort suggestions, so you can custom design the down pillow you want to give you the restful and refreshing sleep you need.
• Then there's the "crown jewel" of the pillow kingdom, The Company Store's exclusive custom-made $2,300 eiderdown pillow, believed to be the most expensive pillow in the world. But there's also its European polar white goose down pillow for a somewhat more affordable $59.
• For your free copy of this special pillow catalog, please call (toll-free): 1-800-285-3696.

Just a few selections from The Company Store's "Pillow Source Book":

• Maternity pillow -- A 50/50 blend of European feathers and down, it gently supports the abdomen and lower back, and adjusts for every stage of pregnancy.
• Reading pillow -- White duck feathers and down. Two sections: A lower/smaller section that's firm for lower back support when you read, and a soft upper section to cradle your shoulders.
• Terry tub pillows -- Water-resistant poly-filled cushions in two sizes and two styles. Suction cups allow positioning for optimum relaxation in the tub.
• Snore-Stopper pillow -- Three baffled sections, with soft down in the outer portions and firmer feathers in the middle. Designed to position your head naturally, which can help reduce snoring.
• Half down/half feather pillow -- Two firmnesses in one uniquely crafted pillow. A baffled wall at the inner center separates soft European down on one side, perfect for stomach sleepers, and firm 95%/5% Canadian white duck feathers on the other side, ideal for back or side sleepers. Another exclusive design from The Company Store.
• Luxurious velvet pillows, filled with buckwheat hulls -- For new levels of comfort at the workplace or the home office: A computer wrist pillow set, with mouse and keyboard pillows, a U-shaped neck support pillow, and a lumbar support pillow.
• Aromatherapy brow pillow -- Covered in pure silk to cover eyes and temples with soothing relief.
• Down facial pillow -- Supports your face while you sleep, eliminating wrinkle-producing pressure on your cheeks.
• Pillows for kids -- Pages of delightful, creative and colorful pillows for children. From the Hugg-A-Planet globe pillow and Pooh and Mickey Mouse slumber bags to The Company Store's mammoth (nearly six feet in diameter!) feather and down Lounge-a-Round, which turns any floor into a cushiony-soft area for playing or resting.
• Pet beds -- Plump creature comfort centers for that four-legged family member. Round or rectangular. Small, medium and large, in a variety of machine-washable covers and colors. Yes, monogramming is available.

The Company Store, located in La Crosse, Wisconsin, is a major home furnishings and home fashions company, and a manufacturer of quality down products, which it markets, along with related brand-name products, through direct mail catalogs and the Internet, at thecompanystore.com. Telephone: 1-800-285-3696.

The Company Store is a division of Hanover Direct, Inc. (AMEX:HNV), a leading specialty direct marketer of branded merchandise to consumers through a portfolio of catalog and E-commerce platforms (hanoverdirect.com).

CONTACT:
AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

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