La Crosse, WI....The Company Store, of La Crosse, Wisconsin, nationwide specialists in comfort, value and quality since 1911, and best known as manufacturers and catalog marketers of down comforters, pillows and featherbeds, has launched a consumer-friendly Web site on the Internet.

The Company Store's Web site address is, fittingly, www.thecompanystore.com

Company Store president Jeff Potts said, "Generations of Americans have come to rely on The Company Store catalog for top-quality bedroom, bath and dining room furnishings, including comforters, luxury sateen sheets, elegant Egyptian cotton towels, sophisticated table linens, body pillows, chenille robes and crib bedding."

"Now," Potts said, "with a few clicks of the mouse, Company Store online shoppers can add comfort and beauty to their home -- from the comfort of their home -- day or night."

He said that a large and diverse selection of Company Store products could be viewed in color and ordered by clicking Bedroom, Bath Shop, Feather & Down Shop, Throws & Blankets, and Company Kids and Tots.

Other features to be found at www.thecompanystore.com include:

• The unique Custom Shop, where needlecraft experts can (and do) create just about anything imaginable from special size comforters, curtains, chair pads and down vests to lap blankets, sleeping bags, bedding for motor homes -- and even featherbeds for pets. The Custom Shop's refurbishing service can add years to the life of favorite and cherished down and feather products.
• Company Store gift certificates, in amounts ranging from $25 to $200, can be purchased on the Web site. The certificates are mailed in less than 24 hours, and there are no state or local sales taxes and no delivery charge.
• Virtual reality is good, but sometimes you want to examine and feel the real thing before you make a purchase: Sample fabric swatches are available for many items and they are sent free of charge by first class mail.
• And you can always E-mail your request for a copy of the printed catalog.
• Potts said that "Several new and exciting features will soon be introduced on the Web site." He said that shoppers will be able to register birthdays, anniversaries and other special days, and The Company Store will send an E-mail reminder of the occasion, along with appropriate gift suggestions, weeks in advance. He also said that a cyberspace bridal registry is in the works.

And if you're a traditionalist, the 24-hour toll-free telephone number for The Company Store catalog and for information about products and services is 1-800-285-3696.

CONTACT:
AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

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