La Crosse, WI...
There are many good things to look forward to as winter and the holiday season approach, but bedrooms that are either frigid or swelteringly overheated are certainly not among them.

"We spend more time in the bedroom than any other room in our homes," says Connie Carlson, a sleep-comfort specialist with The Company Store, "Yet, while we winterize our cars very year, we often neglect to do the little it takes to turn our bedrooms into inviting centers of comfort and pleasure when temperatures begin to plummet and winds start to howl."

Carlson, who works for The Company Store, La Crosse Wisconsin specialty catalog and Internet marketers and manufacturers of down comforters, pillows and featherbeds, suggests these easy steps to winterize your bedroom for maximum enjoyment during the long nights ahead:

• Sleep snugly under a down comforter. "Comforter is a most descriptive and appropriate name: It's the best bedroom comfort investment you can make," says Carlson.
  She agrees with Cornell University's Dr. James B. Maas, a leading sleep researcher, who advises: "The ideal temperature for sleeping is about 65¡ F. If it gets too warm or too cold your total sleep time may be reduced. A hot bedroom, or too many blankets and bedclothes, may disturb sleep and even induce nightmares; you're more likely to wake up in a sweat."
  Which, says Carlson. helps explain the huge popularity of down comforters. She says that down is nature's very best insulator: "It gently regulates sleeping comfort by retaining the body's natural warmth, while it allows air to flow through and moisture to escape."
  A quality down comforter provides gentle, cloud-like comfort and avoids oppressive layers of heavy wool blankets and bulky quilts. "Down is, literally, lighter than a feather," notes Carlson.
• The Company Store's soft cotton flannel bedding is worth its weight in warmth. Available in a potpourri of fashionable and colorful prints, solids and fashion motifs that brighten the bedroom and make you feel warm all over. In fact, says Carlson, both texture and color can make a bedroom room look warmer. Among the "warm" flannel colors she suggests are evergreen, mocha, apple, lilac and blue-green plaid and confetti plaid (a vivid Madras plaid, refreshed with hot pink, orange, red and yellow.)
• Have you ever slept on a featherbed? Sleeping on a featherbed is like sleeping on a giant pillow as long and wide as your mattress. A plump down featherbed, placed directly on top of your mattress, and covered by a fitted sheet, cradles your entire body in an additional layer of warm, luxurious softness.
  "Featherbeds have been popular throughout Europe for years," says Carlson, "and, judging from Company Store sales, they are appearing in many more American bedrooms."
• The Company Store offers big, luxurious down and down and feather pillows that relax and align your neck and spine to help you fall asleep quickly, sleep through the night and awake refreshed. In addition, there is a large variety of specialty pillows, including pillows designed for reading and for just relaxing, as well as accent pillows for added style and comfort.
• Feel like cuddling for warmth? You can always embrace The Company Store's exclusive six foot-long feather and down body pillow, priced at a comforting $49.
• Speaking of winter cuddling, The Company Store is featuring its remarkably versatile Cozy Cuddler: Is it a down robe? Or is it a down comforter? Actually, it's both! Now you can be toasty warm in the bedroom and everywhere else in your home this winter -- sleeping, or sitting or standing -- thanks to the Cozy Cuddler.

The ingenious and attractive down Cozy Cuddler wraps you in head-to-toe natural comfort and warmth. It zips up the front and secures easily with hook-and-loop closures, allowing you to freely move your hands and arms.

So pamper yourself. Read, watch TV or enjoy a snack in the Cuddler. Then, when it's time for bed, just unzip your Cuddler, and it opens to a 60- by 86-inch twin-size comforter to use on your bed -- or as an attractive throw. It's priced at just $99.

The latest Company Store catalog is chock full of quality furnishings to winterize and decorate your bedroom. For a free copy of the catalog, or to discuss your winter bedroom warmth and comfort needs with a knowledgeable Company Store customer representative, call (toll-free) 800-285-3696.

Established in 1911, The Company Store is a leading U.S. manufacturer of quality down products, which it markets, along with related brand-name products, through direct mail and the Internet (www.thecompanystore.com). The Company Store is a part of Hanover Direct, Inc., a leading direct marketer with a diverse portfolio of specialty catalogs and proprietary products delivered via direct mail and electronic commerce.

Note to editors:
Connie Carlson, The Company Store's bedroom comfort specialist, would be happy to answer your questions. She can be reached at (608) 785-1400.

CONTACT:
AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

Back to Top