New Oxford, PA...It's called Turiya (tu-re-ya') and there's never been anything quite like it:

• Turiya is a brand new ultra high-end fashion bed linens and home furnishings catalog, designed for the growing number of upscale American men and women who are turning their bedrooms into luxurious and enticing havens of relaxation, beauty and enjoyment.
• With so many more Americans able to afford the very best in bedroom luxury and comfort (in 1998 17 million households had annual incomes exceeding $100,000, up from 10 million in 1990), Turiya (the name was inspired by the ancient Sanskrit term for the state of ultimate harmony) is a catalog whose time is now.
• Turiya offers the finest fabrics (Egyptian cotton, silks, linens and cashmeres), extraordinary textures and embroidery, the highest thread counts, exclusive designs and superb workmanship. Turiya is also committed to the highest standards for attentive and responsive customer service.
• Turiya's globally-sourced designer offerings include (to cite just a few): cotton, silk and Italian linen sheets ($185 to $625 in queen sizes), cotton, wool, silk and cashmere blankets (up to $1,050), an incomparable selection of superior down products, including what is believed to be the finest down comforter and pillow in the world (up to $3,500 for the comforter, $500 for the pillow), a silk and cotton bath rug ($180), a pashmina and silk throw ($675), and a hand-finished and hand-polished solid cherrywood sleigh bed from France ($2,900 in queen size).
• "Life is increasingly hectic and stressful," said Turiya vice president and general manager Farley Nachemin. "The select products we offer make the bedroom a desirable, attractive and relaxing sanctuary by combining the utmost in elegance, taste and luxury with exceptional comfort and, yes, sensuality."
• Turiya elevates catalog customer service and satisfaction to a new level: - There are no shipping charges (except for certain items of furniture) - Each customer will have a dedicated specially-trained, service-oriented personal shopping consultant - Merchandise will arrive elegantly packed inside a distinctive Turiya gift box - Complimentary swatches of any fabric can be requested - The gifted seamstresses in Turiya's custom shop are available to turn customers' own design ideas into reality, and Turiya can provide expert care and maintenance of all home textile products - All purchases are unconditionally guaranteed
• The lavish 52-page Turiya catalog is available at no charge by calling 1-800-245-1044, or through the company's Web site: www.turiya.com

Turiya offers the finest creations of internationally-acclaimed designers, several of whom are making their U.S. debuts with Turiya exclusives.

They include:

• Kelly Hoppen, the award-winning British designer and author, who the New York Times said is "lionized in Britain, but largely unknown here," and whose rooms are "warmed by allusions to Asian culture and humanizing textures."

  Her distinctive decorating style is represented in the Turiya catalog by striking bed linen ensembles, rugs from Tibet, glass, wood and ceramic accessories and home fragrances and candles.

• Shades of India -- Elegant, contemporary and luxuriant hand-crafted bedroom creations from the workshops of a unique New Delhi company started by Jenny Housego, a prominent textile historian, and her husband, David Housego, a former Financial Times correspondent, who note that their inspirations are "the textiles traditions of princely India -- the fabrics, the embroidery techniques, the weave." Shades of India exclusives for the Turiya catalog include exquisite bed linens and magnificent decorative pillows.

Why Turiya is being launched now:

• The Orlando Sentinel observed that "Linens have now become just as important a status check mark as the car you drive, the vacations you take, the stove you cook on or the restaurant reservations you snag."
• According to the industry publication Home Textiles Today, in 1998 Americans spent over $8.2 billion on comforters, pillows, sheets, duvet covers, blankets, throws and other products covering the top of the bed.
• Not only are Americans spending more on bedroom linens and furnishings, they have more bedrooms to furnish: According to the National Association of Homebuilders, while only 18% of homes built in 1985, had four or more bedrooms, by last year that figure had almost doubled to 33%.
• "The nationwide demand for luxurious home textiles has never been greater," said Turiya's senior product developer, JoAnn Piccininni, who is responsible for finding and developing distinctive and unique products for the catalog. She noted that Turiya also features designer beds from Grange, luxury products for the bath, and world-renowned Scandia Down comforters and pillows.
• Skilled Scandia Down craftsmen combined rare Siberian white goose down, with its 800 fill power (there is none higher), and an extraordinarily smooth ultra-high 437 thread-count jacquard ticking of unbleached German 100% spun silk. The result: The finest comforter and pillows ever made. Silky smooth, sumptuous and "lighter than a feather," with a price range of $1,700 to $3,500 for the comforter, and $320 to $500 for the pillow.
• Nachemin said he liked the description of today's bedroom from the book, Bed Linens: Head to Toe, "A mountain of pillows, a sea of blankets, clouds of feather-filled duvets; things with which we spend one third of our lives. And sometimes more. For today's bedding is also a living space, an office, a cineplex. Sheets and shams, bedspread and bed skirt are props for our most personal environment: our private sanctuary."
• "Turiya," said Nachemin, "is all about creating a state of maximum harmony and contentment within that sanctuary."

Turiya is a division of Hanover Direct, Inc. (AMEX:HNV), a leading specialty direct marketer of branded merchandise to consumers through a portfolio of catalog and E- commerce platforms.

Note to editors: We look forward to answering your questions about Turiya and to providing you with any photographs from our catalog. To speak with Farley Nachemin, please contact Mary Ann Gray at Turiya (201)-272-3311. Or call Sanford Teller at (212)-717-0332.

CONTACT:
AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

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