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Bidland Systems Chosen As Exclusive Online Auction Platform For Hanover Brands, Inc. Weehawken, NJ and San Diego, CA, October 10, 2000 – Hanover Direct, Inc. (AMEX: HNV) and Bidland SystemsSM today announced that AuctionSiteSM Builder, Bidland Systems’ proprietary online auction solution, has been selected as the exclusive online auction platform for the Hanover Brands portfolio of home fashions, apparel and gift brand Web sites. Products from the Hanover Brands portfolio will also be included in AuctionCenterSM, Bidland’s aggregated auction marketplace. Keystone Internet Services, Inc., Hanover’s third party, end-to-end fulfillment, logistics and e-care provider will also make Bidland’s auction building technology available to its portfolio of customers. Bidland will also market Keystone Internet to its customers as a “Preferred Provider.” “Using the Bidland platform to conduct our own online auctions gives us new merchandising and promotional opportunities and a greater ability to efficiently liquidate excess inventory,” said Rakesh K. Kaul, President and CEO of Hanover Direct, Inc. “Bidland Systems provides us with a sophisticated, yet cost-effective dynamic commerce solution that is easy to use and customizable for each of our brands.” “Online auctions give the Hanover Brands customer yet another way to interact with us and purchase quality merchandise,” stated Ajoy Vachher, Vice President, Digital Commerce. “International Male has succesfully incorporated Bidland’s auction technology into its site with solid results. We are now rolling out Bidland supported auction capability to other catalogs.” Bidland Systems’ AuctionSite Builder, the platform to be used to create Hanover’s AuctionSites, is a powerful, Web-based auction-building tool that lets an organization create a customized auction with its look, brand and products on its own Web site in as little as an hour. In addition to providing companies with fast, cost-effective auction solutions, Bidland Systems also provides them with marketing tools and traffic to help them succeed. AuctionCenter is an online marketplace that aggregates the AuctionSites and items in Bidland Systems’ network. AuctionCenter is syndicated across NBC’s owned and operated television stations, as well as across other high-traffic Web sites, to increase traffic. “We welcome the opportunity to work with Hanover Direct to help extend the distribution of their specialty brands beyond fixed pricing into dynamic commerce,” said Doug Augustine, president and CEO of Bidland Systems. “Bidland is committed to providing Hanover with the industry’s fastest, easiest-to-use solution for quickly liquidating inventory, while maintaining their brand equity.” The Companies also announced that Hanover has been granted the right to earn warrants, based on performance, for a minority equity interest in Bidland.
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