Bidland Systems Chosen As Exclusive Online Auction Platform For Hanover Brands, Inc.

Weehawken, NJ and San Diego, CA, October 10, 2000 – Hanover Direct, Inc. (AMEX: HNV) and Bidland SystemsSM today announced that AuctionSiteSM Builder, Bidland Systems’ proprietary online auction solution, has been selected as the exclusive online auction platform for the Hanover Brands portfolio of home fashions, apparel and gift brand Web sites. Products from the Hanover Brands portfolio will also be included in AuctionCenterSM, Bidland’s aggregated auction marketplace. Keystone Internet Services, Inc., Hanover’s third party, end-to-end fulfillment, logistics and e-care provider will also make Bidland’s auction building technology available to its portfolio of customers. Bidland will also market Keystone Internet to its customers as a “Preferred Provider.”

“Using the Bidland platform to conduct our own online auctions gives us new merchandising and promotional opportunities and a greater ability to efficiently liquidate excess inventory,” said Rakesh K. Kaul, President and CEO of Hanover Direct, Inc. “Bidland Systems provides us with a sophisticated, yet cost-effective dynamic commerce solution that is easy to use and customizable for each of our brands.”

“Online auctions give the Hanover Brands customer yet another way to interact with us and purchase quality merchandise,” stated Ajoy Vachher, Vice President, Digital Commerce. “International Male has succesfully incorporated Bidland’s auction technology into its site with solid results. We are now rolling out Bidland supported auction capability to other catalogs.” Bidland Systems’ AuctionSite Builder, the platform to be used to create Hanover’s AuctionSites, is a powerful, Web-based auction-building tool that lets an organization create a customized auction with its look, brand and products on its own Web site in as little as an hour. In addition to providing companies with fast, cost-effective auction solutions, Bidland Systems also provides them with marketing tools and traffic to help them succeed. AuctionCenter is an online marketplace that aggregates the AuctionSites and items in Bidland Systems’ network. AuctionCenter is syndicated across NBC’s owned and operated television stations, as well as across other high-traffic Web sites, to increase traffic.

“We welcome the opportunity to work with Hanover Direct to help extend the distribution of their specialty brands beyond fixed pricing into dynamic commerce,” said Doug Augustine, president and CEO of Bidland Systems. “Bidland is committed to providing Hanover with the industry’s fastest, easiest-to-use solution for quickly liquidating inventory, while maintaining their brand equity.”

The Companies also announced that Hanover has been granted the right to earn warrants, based on performance, for a minority equity interest in Bidland.

About Hanover Direct, Inc.
Hanover Direct, Inc. (AMEX: HNV) and its business units provide quality, branded merchandise through a portfolio of catalogs and e-commerce platforms to consumers, as well as a comprehensive range of Internet, e-commerce, and fulfillment services to businesses. Hanover Brands, Inc. is comprised of the Company’s catalog and e-commerce web site portfolio of home fashions, apparel and gift brands, including Domestications, The Company Store, Company Kids, Turiya, Domestications Kitchen & Garden, Kitchen & Home, Encore, Improvements, The Safety Zone, Silhouettes, International Male, Undergear, Scandia Down, and Gump’s By Mail. Hanover Direct is the exclusive distributor of the Compagnie de la Chine brand in North America; the Company owns Gump’s, a retail store based in San Francisco; and the Company has a majority equity stake in Always In Style, LLC. Each brand can be accessed on the Internet individually by name. erizon, Inc. is comprised of Keystone Internet Services, Inc. (www.keystoneinternet.com), the Company’s third party, end-to-end, fulfillment, logistics and e-care provider, and Desius, LLC, the Company’s joint venture with RS Software (India), Ltd., offering 24/7-web shop services and e-commerce systems development. erizon, Inc. also services the logistical, IT and fulfillment needs of Hanover Brands, Inc. Information on Hanover Direct, including each of its subsidiaries, can be accessed on the Internet at www.hanoverdirect.com.

About Bidland Systems
Bidland Systems helps companies, spanning many industries and sizes, gain the benefits of dynamic commerce – such as inventory liquidation, price testing and relationship-building – quickly, easily and affordably, without the IT and resource requirements traditionally associated with online auctions. Bidland Systems’ suite of auction solutions includes: AuctionSite Builder, a turnkey, yet customizable Web-based platform for building and marketing branded and private-label AuctionSites; AuctionCenter, a syndicated online marketplace that aggregates AuctionSites and items in the Bidland Systems network; and AuctionGateway, an Application Program Interface (API) that allows value added resellers (VARS) and companies to create custom auction applications and to tie dynamic commerce to their back end systems. For more information call 1-877-BIDLAND or visit www.bidland.com.

CONTACT:

Hanover Direct, Inc.
Brian C. Harriss
Sr. VP – Chief Financial Officer
Tel: (201) 272-3224

AGG International, Public Relations
Paula Zwerdling / paula@aggintl.com
Tel: (212) 869-8230

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