WEEHAWKEN, NJ, January 26, 2000 - Introducing www.alwaysinstyle.com, a free style, fashion and shopping advisory service that's all about you! Based upon information you provide about yourself - your characteristics, preferences and needs - the Always In Style® advisor offers personalized analysis, information and product recommendations. Each easy-to-fill out survey was created by Doris Pooser, a best selling author and recognized fashion and style expert and incorporates 20 years of 'time-tested' methods and programming logic into the personal style analysis.

"I wanted to provide a service similar to a 'personal shopper' in an upscale department store - a knowledgeable guide who gives in-depth advice quickly, easily and at no charge," stated Pooser. " www.alwaysinstyle.com is highly individualized, a one-on-one service completed in just seconds. Plus, you can save your style advice for future use, and update it whenever necessary."

What makes Always In Style® so helpful is that it provides, at your request, unbiased and personalized product recommendations. You can choose to shop via seamless links to a broad retail partner network without having to scroll through dozens of items in which you have no interest. Or, simply print out your style advice to shop with style and confidence anywhere, anytime!

What makes the Always In Style® system work?

• Always In Style® clients - men, women, teens - answer a series of questions and are quickly provided 'user-friendly' fashion, style and home decorating advice. Style advice is based on these user inputs - NOT just on the user's past shopping history or what they bought on any one-web site!
• Always In Style® customized product recommendations will come from a broad retail partner network of leading apparel, jewelry, cosmetic, fragrance, furniture and accessory providers. Always In Style® will NOT be limited to what any one web-site or manufacturer has to offer!
• Your Personal Profile and personal style advice is stored and accessible anytime at www.alwaysinstyle.com. Each personal profile can be updated and revised, with new style advice and personalized product recommendations at any time. Always In Style® is NOT static - you can get new style advice each time your appearance, your preferences or your needs change!
• Always In Style®'s Customer Promise ensures that all Personal Profile information submitted to Always In Style will be kept completely confidential, and will not be revealed to anyone at any time for any reason. "Always In Style® values our customer's privacy as much as they do," emphasized Pooser. "We want our customers to feel free to enjoy the services we offer, without any privacy concerns."

Always In Style® keeps working for You
From time to time, Always In Style® will notify clients of customized product offers that match their Personal Profile. To maintain strict confidentiality, Always In Style® will always contact its customers directly and on behalf of their retail partners, and customers can choose to opt out of the service at any time.

The Always In Style® Magazine
www.alwaysinstyle.com offers Always In Style® Magazine, a weekly online publication providing news on the latest trends, hot style tips, and product information from the fashion, style and home decorating industries. Readers can click from articles directly to e-tail links offering related products.

"Each week the Always In Style® Magazine will bring something fresh, new and important to our customers. We'll bring information that to this point has only been available through expensive industry publications, and share it free of charge with our customers," stated Pooser.

The Always In Style® Retail Partner Network
Always In Style® personalized product recommendations will be based on products offered from well-known brands and retailers. Over two hundred brands from a broad range of merchandise categories will be included spanning apparel and fashion accessories to color cosmetics, fragrance, skincare and hair care to home fashions, furniture, decorative accents and collectibles. The consumer will be encouraged to register their profile through a series of free gifts and coupon offers from the retail partners.

About Always in Style®
Always in Style, LLC is a joint venture between Hanover Direct, Inc. (AMEX: HNV) and AIS Marketing Services, Inc., with a majority equity stake owned by Hanover Direct. The Always In Style® trademark, copyright and other intellectual property have been licensed to Always In Style, LLC by AIS Marketing Services, Inc., a New York corporation owned by Doris Pooser.

* For B-Roll footage and visuals please contact kelly@aggintl.com or call (212) 869-8230.  

CONTACT:

Paul Scott
AGG International, Account Executive
500 Fifth Avenue, Suite 1650
New York, NY 10110
Phone: (212) 869-8230
Fax: (212) 869-8360
email: paulscott@aggintl.com

AGG International, Public Relations
Paula Zwerdling
Managing Director
(212) 869-8230

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